Top Do’s And Don’ts When Live Streaming!

Live streaming is a great marketing tactic for raising awareness and promoting your profile, when used correctly. You can literally stream anything, anywhere, at any time, You may switch people off and damage your brand, if you market yourself incorrectly. So here are some important do’s and don’ts when it comes to successfully live streaming.

1). Have a Stable Connection

Many people like to live stream when they are out and about doing something of interest, but if you do not have the connection or bandwidth to do so, this may cause your audience to lose interest.

Mobile hotspots can be used to strengthen your signal if you do you not feel your data connection is strong enough. However, if possible, you should be checking the location before you plan to stream, so you do not come across any nasty surprises.

2). Rehearse, Rehearse, Rehearse

It is very important that you do have an idea of what you’re going to say. Although it may be that you want your livestream to be spontaneous and sudden, you need to consider whether this is worthwhile. For a start, if you suddenly livestream your audience may be limited as no one was aware you were about to stream.

It’s often better to advertise an event and make sure that your audience is aware it will be happening, which gives you plenty of time to rehearse. This also means that you can run through your proposed live stream with a friend or colleague and have a practice session so that you can get a feel for whether your content feels natural and organic.

3). Avoid Dead Air

It is essential that if things start to go wrong, you don’t have dead air. Freezing or silence within your stream is very off putting for an audience so ensure that you have a plan if things don’t go according to script.

It might be that you are going to interview someone or invite a third party in, and if they don’t appear on time, you may find yourself as well as your audience waiting and wondering what is going on.

4). Have a Backup Plan

Which brings us neatly onto the next point have a plan B. What happens if things really start to go wrong? For example, imagine you are outside and there is a massive rainstorm. Have an plan to be able to continue your live stream from a sheltered venue close by.

What happens if you book a guest speaker and they cancel last minute? What happens if there is a loss of connection? By pre-empting everything that may go wrong and creating a backup plan you will appear much more professional to your audience.

5). Hit the Promotion Trail

Promoting your event is an absolute must get the message out as soon as you possibly can once you have decided to run a live stream. A live stream should, if possible, start promotion from a week before it is due to take place and be reminded, the day before, the morning before and within the hours leading up to it.

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